The buy-sell agreement every founder delays

60-second TL;DR

A buy-sell sets who can buy out whom, at what price, and how — before a crisis. Pair it with funding (life/disability) so the business can execute the agreement without fire sales.

Core ideas

  • Triggers: death, disability, retirement, voluntary exit, deadlock — define events up front
  • Valuation method: formula, appraisal, or agreed multiple — revisit on a schedule
  • Funding: life and disability on owners/key people so survivors can buy shares without draining cash
  • Cross-purchase vs. entity redemption: structure affects tax and who holds policies
  • Continuity stack: buy-sell + key person + ops documentation so the company keeps running

Next steps

Capital works best with operations and continuity in view — not in silos.